Redesign of Landing for a marketing platform
About the client
Girafi is a SaaS marketing platform that helps businesses optimize their advertising campaigns, increase customer engagement, and drive higher conversions. The platform offers AI-driven insights, automation tools, and in-depth analytics to support data-driven marketing decisions. Girafi primarily serves e-commerce businesses, digital agencies, and marketers who need efficient tools to manage and enhance their advertising strategies. With a focus on user-friendly solutions and measurable results, the platform simplifies complex marketing processes and allows businesses to scale their efforts effectively.
The Challenge
The original landing page struggled to communicate Girafi’s core value and unique offerings. The design lacked a strong brand identity, and its outdated visual style didn’t reflect the platform’s innovative and data-driven nature. The page structure was also not optimized for conversions, making it difficult for users to quickly grasp the benefits and take action.
Another challenge was integrating Girafi’s brand personality into the design. Inspired by the company's name, I saw an opportunity to reinforce the giraffe motif visually, making the platform more memorable and engaging. The goal was to craft a modern, visually appealing, and conversion-focused landing page that aligns with the brand identity while ensuring a smooth user experience.
Discovery & goal setting
Concept & Structure
Design сreation
Fine-tuning
The final result
The redesigned landing page features a fresh, light-toned aesthetic complemented by elegant typography that aligns with Girafi’s identity. The visual concept incorporates a giraffe motif, reinforcing the brand and making it more recognizable. The mascot appears across multiple sections, adding personality and a distinctive touch to the experience.
I streamlined the content structure, improved readability, and optimized the user journey to boost engagement and conversions. Strategic CTA placement and a fully responsive layout ensure a seamless experience across all devices. The result is a modern, visually compelling landing page that clearly communicates Girafi’s value and drives user action.
Client’s feedback
"The transformation of our landing page exceeded all expectations! The new design looks modern, engaging, and perfectly aligned with our brand identity. The creative use of the giraffe mascot has made Girafi much more memorable, and the improved layout significantly boosted user engagement. We’ve already noticed an increase in conversions and positive feedback from users. This redesign was exactly what we needed!"
