Making blockchain clear and easy to understand
Dayta lets users securely store personal data on the blockchain while keeping full control over who can access it. The platform also allows users to earn tokens by selectively sharing their data – combining privacy, security, and real financial incentive in one decentralized product.
A complex technology that needed to feel simple and trustworthy
Blockchain projects are often perceived as technical and intimidating – the design had to make the platform feel accessible to users with no crypto background.
The site needed to attract ICO investors while simultaneously speaking to everyday users – two audiences with very different expectations from the same product.
Most crypto projects lean on black backgrounds and generic visual language – standing out required a distinct identity that felt premium without losing the tech credibility.
The core concept of decentralized data ownership is abstract by nature – it needed visual explanations that made the technology immediately clear without requiring technical knowledge.
Discovery & goal setting
Concept & Structure
Design сreation
Fine-tuning
A crypto platform that investors trusted and users actually understood
Dayta launched with a distinctive visual identity that set it apart from every generic crypto project – anchored by a deep dark blue palette, signature gradient accents, and custom illustrations that turned complex technology into something users could grasp instantly. The structured content hierarchy served both audiences at once, building trust with investors while keeping the experience approachable for newcomers.
screens built around specific roles in the investor and user journey
illustration sets created to make complex blockchain concepts instantly understandable
average session duration during ICO campaign
average scroll depth across main landing sections
Client’s feedback
"The website design is modern and effectively communicates our technology. The use of dark blue instead of black adds real uniqueness, and the illustrations make complex processes accessible even for newcomers. We received strong feedback from investors – confirming the design did exactly what it needed to do."