Building the face of an AI-driven ad platform
Staticflow helps e-commerce brands and ad agencies research competitors, discover winning ad angles, and design high-performing creatives – all from one platform. With tools for ad intelligence, inspiration boards, and AI-assisted creation, it replaces the scattered stack most teams rely on and gives them a single system to move from insight to launch without switching tabs.
A powerful system that looked like a side project
The existing visual identity didn't match the platform's ambition – the product felt underbuilt on the outside despite having a strong core feature set inside.
The site failed to explain what Staticflow actually does in a single pass – visitors had to dig through copy to understand the value.
There was no clear visual language to differentiate Staticflow from generic SaaS dashboards – nothing that communicated the creative and strategic nature of the tool.
The rebrand from Staticflow to its updated identity needed a site that could carry the new positioning without making existing users feel like they landed on the wrong product.
Discovery, goals & concept
Design сreation
Production
Testing & Launch
A rebrand that finally matched the product inside
The new site gave Staticflow a visual identity strong enough to carry its ambition – clear positioning, a confident design language, and a structured content flow that made the product's value obvious within the first scroll. The Webflow build brought the design to life with motion and precision, delivering a fast, polished experience that reflected what the platform was actually capable of.
pages structured within a unified and scalable design system
CMS collections implemented for dynamic and structured content
trial signups in the first month afterthe new site launched
longer average sessions comparedto the previous version
Client’s feedback
"Working with Serhii was exactly what we needed at this stage – we had a solid product but our site didn't reflect it. He understood the brief quickly, pushed the visual direction somewhere stronger than we expected, and delivered a Webflow build that actually performs. The new site finally feels like Staticflow."